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Flaunt World Tour Stop #1: Roblox, Roulette, & Ridin’ in Style at CES 2024

Posted by Flaunt
Jan 12, 2024

Flaunt kicked off its 2024 World Tour with a big splash at CES this January. The event was highlighted by eye-catching content & programming, a Brunch & Learn in the Flaunt Suite at the Cosmopolitan, and the (unofficial) "CES Shuttle" - a purple Lamborghini decked out in Flaunt branding - cruising down the strip. 

(ICYMI) Flaunt helps brands drive ROI from Roblox

Flaunt recently launched its first-to-market Roblox integration, purpose-built for marketers looking to connect Roblox experiences to their core business platforms. Flaunt’s Campaigns solution, coupled with the Roblox integration, enables brands to acquire new customers & data, conduct “phygital” commerce, and integrate with loyalty programs.

Two of the first brands to pilot campaigns using the integration are bubly Sparkling Water (PepsiCo) & Lamborghini.

Panelists (left to right): Kelli McCarthy (PepsiCo), Justin Heo (Roblox), Avery Akkineni (VaynerX), Connor Kelley (Flaunt)

To celebrate the success of the bubly launch, Flaunt hosted an exclusive brunch event at CES, featuring an all-star panel with leaders from PepsiCo, VaynerX, and Roblox, moderated by Flaunt CEO, Connor Kelley.

Sights & sounds from the event

Roblox’s Head of Ad Operations & Insights, Justin Heo, discussed the essence of the opportunities for brands on Roblox - from its expanded Immersive Ads product, to the advantages of brands showing up in 3D immersive experiences, to the real-world commerce opportunities coming to the platform later in 2024.

Avery Akkineni, CMO at VaynerX, talked about how bubly deployed a 2-phased strategy in order to build trust with Roblox fans in what was PepsiCo’s first ever launch on Roblox. She also discussed the importance of first-party data in understanding your customers and the opportunities unlocked for brands through Flaunt’s Roblox solutions.

Kelli McCarthy, Global Director, Web3 Next Gen DTC, Strategy & Transformation, at PepsiCo discussed the brand’s objectives in entering Roblox and the importance of normalizing “doing something first to market” in addition to collecting first-party data, which enables PepsiCo brands to better personalize their Tasty Rewards program marketing strategies.

An exclusive group of brands, agencies, and Roblox development studios enjoyed breakfast, lively conversations, and a live demo of the bubly campaign.

“We got a Lambo”

The most buzzworthy day of the 3-day event may have come on Tuesday, when Flaunt decked out a purple Lamborghini in logos and took a few lucky conference goers on a ride down Las Vegas Boulevard.

Flaunt World Tour ‘24

It’s safe to say Flaunt’s World Tour got off to quite a hot start in Vegas, but we’re back on the road in The Big Apple next. Be sure to catch a “show” when the tour stops in your city!

Flaunt World Tour '24 stops
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