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Skincare-as-a-Service: Flaunt’s new podcast exploring the merging worlds of skincare, aesthetics, & loyalty

Posted by Connor Kelley
May 21, 2025

A quiet revolution is underway in skincare and aesthetics:

Products and services are colliding.

  • Brands are pouring more budget into retention over reach because acquiring a net-new customer is 5–7× more expensive than keeping a happy one.

  • Social media lets derms, nurses and science-backed founders broadcast their expertise to millions—turning education itself into a service layer.

  • Ingredient science now delivers results that once demanded an in-office device (think peptides that mimic micro-needling).

  • And new concierge & loyalty platforms make it possible to reward behavior across e-commerce, subscriptions and the treatment room—at scale.

Flaunt builds that infrastructure and manages programs for trailblazing brands so we see the playbook up close. And starting today we’re sharing it with you in our new podcast:

Why a podcast, and why now?

Our team sits at a unique crossroads: we build AI-powered loyalty infrastructure and operate the programs day-to-day for brands that straddle e-commerce and in-clinic care. In the last two years we’ve seen:

  • +17% incremental net sales at Barefaced after replacing a generic points plug-in with a gamified, service-forward “No Sun Club.”

  • 318% jump in loyalty-program profit versus the previous vendor at the same brand.

  • The first physician-first concierge & loyalty program that’s getting rolled out to 125+ practices for Platinum Dermatology Partners, designed to reward both patients and clinicians.

  • A zero-discount, experience-led framework for Blair Skincare that turned an in-office relationship into a national DTC growth engine.

Those wins convinced us that the future belongs to companies that treat loyalty as a core product, not a peripheral perk. We started this podcast to unpack that playbook, straight from the leaders rewriting it.

What you’ll hear each week

  • Executive interviews with CEOs, CMOs, loyalty directors and founders at medical-grade brands, med-spa groups and tech enablers.

  • Mini case-study breakdowns of playbooks driving measurable lifts in repeat customer growth.

  • Operator toolkits from zero-party–data capture to omni-channel tiering grounded in the same frameworks we use with clients.

  • An occasional “Flaunt Fact”: a quick, by-the-numbers insight from our proprietary consumer-retention dataset.

Episodes clock in at 30–40 minutes—perfect for a commute between the office and the practice.

Season-one bonus drops

Skincare Secrets e-book

Mid-season, we will drop a tactical PDF that shares some of the top insights on building successful retention strategies for top aesthetics & skincare brands.

Flaunt's Original, Consumer-First Skincare & Aesthetics Market Research Report

Towards the end, we will drop something big we've been working on -- a complete breakdown of the skincare & aesthetics market from the perspective of the consumer, including data on why shoppers defect, what keeps patients & customers loyal, and how much revenue is hiding in the post-purchase journey.

Credibility we’ve earned (and will share)

  • Barefaced: From “points nobody used” to a community engine where 50% of subscribers complete challenges every month.

  • Blair Skincare: Loyalty designed to replace blanket discounts with high-touch virtual consults & recommendations, tightening gross margin while boosting repeat rate.

  • Platinum Dermatology Partners: Aligning a 150+ location provider network to differentiate the experience, strengthen the relationship, and grow aesthetics revenue with existing patients.

Those stories—and plenty still under NDA—prove that when loyalty is prioritized, revenue follows.

Want first dibs on episode #1?

We’re dropping our inaugural conversation next week with Chris Miller (the Loyalty Manager for Barefaced and a number of other brands).

If you’d like the link the second it’s live—and early access to the Loyalty Guide—leave your work email below.

→ Notify me when Episode 1 goes live (2-second form; no spam, ever.)

Thank you for being part of this next chapter.

See you in your earbuds—where skincare, aesthetics and loyalty converge.

Connor

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