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Wow Bao partners with Flaunt to power a web3 extension of its Bao Bucks Rewards program

Posted by Flaunt
May 1, 2023
  • Wow Bao is evolving its Bao Bucks Rewards program with collectibles & members-only programming, powered by Flaunt.
  • Fans of the beloved brand will be able to purchase “Digital CollectaBao” memberships and unlock exclusive rewards, experiences, and opportunities to share input on menu items.
  • Flaunt’s platform is the first to offer a seamless web3 plugin for traditional rewards programs and cater to both the average consumer and crypto-natives alike.

Join the waitlist here.

Transitioning from a “rewards” to a “loyalty” program

Wow Bao–the fast-casual Asian street food concept–is set to launch a new membership, leveraging digital collectibles (NFTs) to enhance its points-based, Bao Bucks Rewards program.  

No stranger to innovation, Wow Bao was among the first restaurant chains to adopt self-ordering kiosks and also operates primarily through a “dark kitchen” concept in more than nearly 700 locations in the US and Canada.

Now, they’ve turned their attention to web3 for the opportunity to create a true “loyalty program.”

Wow Bao President & CEO, Geoff Alexander, describes the upcoming launch with Flaunt:

“Wow Bao has always been an early adopter of technology, and thanks to our partnership with Flaunt, we will be able to utilize web3 and evolve our existing rewards program into a full service loyalty program.
As we increase our presence in a digital-native world with third-party delivery, we want to continue to build on the direct relationship that brick & mortar restaurants traditionally have with diners.
Wow Bao is taking an integrated approach to brand loyalty: including tradable collectibles that serve as memberships, branded avatars, and tickets to rich experiences, all help to invite a deeper relationship than a traditional rewards program does.”

Integrated with Bao Bucks Rewards

The novelty of this program goes beyond blockchain technology.

Unlike most brand NFT initiatives, which have historically operated independently from core business platforms & programs, Wow Bao’s program is directly integrated with Bao Bucks Rewards, operated by Paytronix.

Flaunt’s integration with Paytronix connects the web3 program login to Bao Bucks Rewards and facilitates a Bao Bucks points bonus, unlocked as a benefit.

“Wow Bao is doing something revolutionary, becoming the first virtual restaurant to successfully marry a web3-integrated loyalty program with its traditional rewards program. We are thrilled to have partnered with Paytronix on this integration to enrich their powerful restaurant rewards program technology with novel and accessible web3 experiences.” 
- Connor Kelley, Flaunt co-founder and CEO

Making a web3 loyalty experience accessible to all

The Flaunt platform makes new loyalty experiences like tradable collectibles, digital community and seamless partnerships accessible to any consumer by hiding the complexities presented by blockchain technology in the background. Wow Bao customers unfamiliar with NFTs can participate with ease, logging in with their email address, purchasing and trading collectibles with a credit card, and accessing their exclusive club benefits.

Want to be among the first to get your hands on a Wow Bao Digital CollectaBao? Join the waitlist here to be notified when the program goes live.

About Wow Bao®

Wow Bao is a fast-casual Asian concept started in 2003 in Chicago and now in nearly 700 locations across the U.S. and Canada, as well as in grocery stores. Wow Bao is famous for its steamed bao, potstickers, dumplings, rice bowls and egg rolls. For more information, please visit or find us on LinkedIn, Facebook, Instagram, Twitter and TikTok.

About Flaunt

Flaunt is an enterprise loyalty management platform that helps brands leverage web3 technology to create more engaging relationships with customers. Companies like Wow Bao, Scotch & Soda, and Almost Friday Media use Flaunt to create and manage user-friendly loyalty programs powered by web3.

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